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E 'war between the cinepanettoni. Already ... but quality? Towards the Golden Globes


usually do not ever look at the box-office receipts, in all honesty I am just excited. But these days it is impossible not to talk about it, because there is no newspaper, magazine or television that does not show the trend of so-called 'Battle of Christmas', that is the real 'war' that exists between a title and the other to grab the last spectator to the sound of millions of euro. Anything but frivolous argument because, as we all know, Christmas is the crucial period for the Italian film industry and the receipts of these films depend on the strategies (if not the very survival of ...) distribution of many houses.

Hence we astonished (so to laugh) to the formidable exploits Checco Zalone , which can reduce no other than 'Avatar' in the ranking of receipts from the first weekend (almost € 6 million, a figure that makes one shudder ). So to suggest that the comic might even undermine the Apulian absolute primacy of the general classification, which currently is held by 'The Band of Santa Claus' of Aldo, Giovanni e Giacomo before gluing for a 'Christmas in South Africa ': for both the total box office well over 17 million euro ... and then there are those who say that this year cinepanettoni lagging behind! Mind you, we are far from the times of the 'infamous' pair-off the contenders Boldi, capable in certain seasons to reach 25 million, but we must not forget that in recent years competition has increased exponentially, if only for the 'advent of 3D has encouraged the proliferation of many animated films, usually a favorite of excellence for this type of format.

short, cinepanettoni is still alive and well, in fact is in good health! Sadly, I think. Why do moviegoers readers of this blog know well what is the quality of these works, often very far below the minimum tolerable in terms of decency and vulgarity. Mind you, I do not want to open a crusade against anyone, well aware that I would draw on the arrows of those who accuse me and other fans of being 'snooty and snobbish' against anyone who, 'at least one day a year' (as they say) want to have a few laughs and that's it ... God forbid! But this does nothing but confirm the Italian anomaly of this kind of film is able to draw in the rooms (almost) Who goes there only to the movies, in fact, once a year! So I wonder: but are we really sure that cinepanettoni do good to our cinema? Perhaps in the near yes, in terms of a nutshell, but certainly not in the future, as they provide no means a wider public in the halls on a continuous basis. Not to mention the impact (I would say devastating!) From the cultural point of view against an average audience enough of her lobotomized.

cinepanettoni And that is an exception mainly Italian is evident from comparing the rankings of the proceeds of our country with the rest of the world. Do not believe us? Take for example the most trivial possible: the American box office. Here are the standings at the end of last weekend:

TO U.S. BOX-OFFICE 02/01/2011

1. Meet our
2. The Grit
3. Tron Legacy
4. The Fighter
5. The Yogi Bear
6. The Chronicles of Narnia
7. Gulliver's Travels
8. Black Swan
9. The King's speech
10. Rapunzel

And here was the Italian classification:

BOX-OFFICE IN ITALY 05/01/2011

1. The gang of Santas
2. Christmas in South Africa
3. The Tourist
4. Tron Legacy
5. What a beautiful day!
6. The Chronicles of Narnia
7. Megamind
8. The Adventures of Sammy
9. The beauty of the donkey
10. Another world

The difference seems obvious to me, under the eyes of all. While the top ten U.S. are film obviously hyper-commercial, but standards of decency (and well beyond, honestly titles like 'The Fighter', 'The Grit', 'Black Swan', 'The King's speech' will be featured next to Oscar), we have the view is bleak excluding cinepanettoni and cartoons, the only film 'watchable' is (perhaps) 'Tron Legacy', and at times even to Castellitto ... but you really scraping the barrel! The only good news is the indifference with which it was welcomed by the public unwatchable film by Silvio Muccino (maximum expression of a non-sweetened film terribly, blackmail and false, good only for those who want to fill their handkerchiefs in command), but really there is little to be happy.

and also responded (playing in advance and doing almost the 'Devil's Advocate') to those who say, rightly, that the U.S. 'season' of commercial cinema is not now but during the summer months . True, in the United States the most comparable to our Christmas period is from May to August, when people are accustomed to leave the beach and seeing some good films 'gender'

not want to think too much. Again, however, the comparison does not hold

TO U.S. BOX-OFFICE 08/31/2010

1. Inception
2. Eclipse
3. Toy Story 3-
4. Shreck
5. The boys are doing well
6. Salt
7. Me very bad
8.
white lies 9. The Last Airbender
10. A weekend of big babies

As we see, in the first place is 'Inception' Nolan, not 'Christmas in South Africa' ... and even movies like 'The guys are good', 'Knight and Day', 'The Last Airbender' are far from despicable. Not to mention that we have the same ' Inception ' but also ' Hereafter 'Eastwood and many other titles have had to anticipate or delay the release over Christmas just to be' burned 'by the public holiday season. What, another example, we awarded for collections and even liking ' The Tourist', the terrifying pseudo-romantic thriller signed Von Donnesmark which was a flop almost anywhere ...
short, you want to see that besides the government, we also have the cinema we deserve?